Sunday, June 22, 2008

Shiny and Beautful but Check Under the Hood

Barack Obama recently introduced a new seal, designed, no doubt, to resemble the Presidential seal. These days, running for office is more of a marketing campaign than a test of qualifications. Packaging a presidential hopeful now requires Madison Avenue expertise.

Unknown just a year ago, Obama blasted off and quickly shot to the top of the polls with his captivating rhetoric and his catch phrases "Yes We Can" and "Change We Can Believe In." Luring and attractive, this candidate appeals mostly to those who don't care for substance, or those who don't even realize that substance actually exists. Women have fainted at his rallies. He has been dubbed Obamamessiah by those who see through his brittle facade.

Retired Army Lieutenant Colonel and well known essayist and novelist Ralph Peters recently remarked that Obama is like a beautiful Ferrari with no engine under the hood.

I agree.

And apparently, this is just the beginning. For Obama's next marketing move, click here.

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